Discover truly insightful attention-led performance metrics

Unlock valuable insights into the true effectiveness of your campaigns with detailed predictions on attention and commercial outcomes that are customised to your specific media strategies.

key optimised metrics

Harness the power of industry-first Attention-Adjusted® Reach Curves

Gain never before seen insights into your potential attentive audience by channel, allowing you to easily adjust reach expectations to account for non-attentive impressions. This means your investments will directly translate to eyes-on-ad attention relative to reach.

key optimised metrics

Generate and test different campaign scenarios

In a matter of clicks, create and compare multiple scenarios based on different campaign objectives and predicted outcomes to determine the most effective for your needs.

key optimised metrics

A combination of high-level and granular media mix insights

Dive into the data to make accurate and informed decisions about how and where you spend your campaign budget.

key optimised metrics